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The Importance of Content Marketing in Digital Marketing Modern-day consumers of marketing are different from those in the past - not only do consumers have more access to information about products and services, they also have many more choices available to them. As a result, it is essential to provide value before attempting to sell anything. This has made content marketing one of the most important skills that digital marketers need to have in order to compete with brands

Through its rapid development, the digital age has had a substantial impact on how businesses relate to their consumers. Businesses of all sizes from small entrepreneurs to multi-national corporations are investing heavily in online marketing, so as to develop their business brands, identify new customers for their products/services and sell them a wider range of products. Due to this trend, the need for digitally-trained professionals in the area of Digital Marketing is at a

The time when businesses were strictly dependent on the old-fashioned method of advertising (print media) to attract customers has passed. With an increasing number of companies switching to the Internet for business opportunities, digital marketing has become the key to success for today's brands. The desire for talented and skilled digital marketing specialists continues to grow due to the continued popularity of online advertising, and thus there is a growing need for busi

Introduction To get ahead in today’s very competitive job market, employers now want applicants with more than just a degree; they need someone who knows how to use their skills in practice (not just in theory) … being able to show potential employers you can apply your skills and produce results will increase your chances of getting hired from DAY ONE! With a fast-paced environment such as Digital Marketing Training and an ever-changing landscape, companies need someone tha

People tend to think that because most people now live in a digital world with technology everywhere, brick-and-mortar businesses have nothing going for them compared to other shopping options such as Internet shopping, Social Media, and eCommerce sites. One large advantage that all brick-and-mortar retailers have over purely online-only retailers is their physical address. Location-Based Marketing (LBM) is the ability for retailers to take their business's physical address a